Champaign Outdoors is a proud member of the Grassroots Outdoor Alliance.

Comprised of over 70 of the country's leading independent outdoor specialty retailers, the Grassroots Outdoor Alliance unites its members as a strong industry voice. The alliance works to protect and promote the experience of outdoor enthusiasts, and provide retail members with a national network for promotion as well as access to the best business practices and information.

Retail members uphold the highest standards of financial stability and reliability in vendor relations, and are intimately involved in the development of local economies, communities, customer bases, events, education and initiatives related to the enhancement and enjoyment of outdoor experiences. 

Grassroots vendor partners offer the most reliable and evolutionary products available in outdoor gear and apparel. They are collaborative and open to participating in events, education and marketing based on regional and local engagement of sport and fashion. They are committed to sport, to outdoor recreation and to improving the lives and environments of loyal customers across the United States.

The Grassroots’ Shared Values:
– Local shops for local outdoor enthusiasts.
– Market attention for performance-oriented, evolutionary products.
– Sharing access and insight into local markets with the best vendors or outdoor equipment and apparel.
– Long-term environmental good for the great outdoors on local, national and global levels.