March 30, 2021

What a crazy year... we have BIG news!

RuggedOutdoors is expanding in the coming months, both in its current Carriage Center location
and with the opening of our new store at Carle at the Fields.

As many of you know, RuggedOutdoors launched in 2014 right here in Champaign-Urbana. Since then, RuggedOutdoors has continued to grow and meet the needs of today's consumer, and is now a highly successful national eCommerce entity. Our streamlined order fulfillment systems and expertise at data analysis have led to several other exciting opportunities for our Company, including helping other businesses with their e-commerce needs.


We saw more and more national shoppers embrace our model prior to COVID. The soaring popularity of enjoying the outdoors during the pandemic has only continued to fuel this success.  


We have also seen this success in our local C-U market, where the RuggedOutdoors store continues to be a wildly popular shopping destination. The combination of being able to shop in store, augmented by the ability to shop our entire 40,000 sq ft warehouse inventory for store pickup or shipped home delivery works for your busy lives. 


As a result, we have some exciting news to share about RuggedOutdoors and its continued expansion. The entire Carriage Center location is set to become a large RuggedOutdoors store. A second RuggedOutdoors will be opening in early summer at Carle at the Fields. 


To make room for the new RuggedOutdoors inventory, we need to liquidate our Champaign Outdoors inventory at unbelievable prices. We will be selling all the merchandise in the store for at least 50% off MSRP! Each night we will be refilling the floor with new merchandise at these great prices, so you’ll want to come back often. 


Given the current COVID environment, we will limit occupancy to no more than 50% capacity during the liquidation sale and continue to utilize CDC guidelines and local mandates for best practices. Please be aware that no customers will be allowed in the store without a mask. (For any of you who have a documented physical condition that limits your ability to wear a mask, we will be happy to set up an appointment.) We will be screening employees at the start of each day, and regularly cleaning all surfaces and dressing rooms. 


We want to thank you for your nearly 75 years of support in Champaign-Urbana, and for choosing us for your outdoor lifestyle purchases. Our customers and our community mean everything to our family-owned small business, and we look forward to continuing to serve you as RuggedOutdoors for many years to come. 

— Dan & Shira